The Huddle

Role: Creative Direction, UX Design
Category: Product Design, UX Design

The Huddle, a premium fantasy football resource, serves as an invaluable platform for avid football fans seeking to gain a competitive edge in their fantasy leagues. The website offers an extensive suite of tools and features designed to assist users in making informed decisions, such as comprehensive draft tools, detailed player statistics, performance comparisons, and predictive analytics. Examining the intricacies of player rankings, team matchups, and performance predictions, The Huddle enhances users' chance of success in their weekly matchups. Through my redesign efforts, I aimed to streamline the user experience, making it easier than ever for fantasy football enthusiasts to access, interpret, and leverage the wealth of data at their fingertips.

The Huddle provides users with the ability to manage multiple profiles, allowing users to effortlessly track and monitor various players across different leagues, ensuring they have a comprehensive overview of their team compositions and performance. More importantly, the site offers the flexibility to apply different scoring metrics to data sets, enabling users to tailor the analysis and predictions to the specific scoring systems of their respective leagues. By offering such customization options, the redesigned platform optimizes results and assist users in making strategic decisions that align with the unique dynamics of their individual leagues.

This redesign proved to be a monumental endeavor, as it involved tackling a vast and intricate web of data. The Huddle's extensive range of draft tools, tables, and data sorting features required innovative solutions to deliver an unparalleled user experience.

A 'quick links' menu along the top helped mobile users quickly navigate to some of the most popular tools depending on whether it was preseason or in-season. Most pages featured a bevy of filters along with a scoring profile selector which would quickly display stats relevant to the user's league type. In addition to week-by-week player performance, projected stats were an important feature of The Huddle's premium experience. ↓

Tracking various players within each of the user's custom scoring profiles is the easiest way to quickly view the relevant data needed to make roster decisions. In addition to stats, player news, injury statuses, depth charts, and player comparison tools are crucial to creating the best possible lineup on gameday.↓